Marketing Strategist/ Senior Copywriter

2016-2020

NEXT/NOW

NEXT/NOW uses next-gen technology to create marketing activations for the world’s largest agencies and brands.

• Pitched and delivered original Virtual Reality, Augmented Reality and Projection mapped experiences

• Developed robust content strategy including press releases, social, web ads, newsletters, blogs, articles, case studies, and eBooks

• Produced in-house and community events (approx. 8/Year)

• Developed and executed website SEO strategy that tripled site traffic in less than 2 years

• Nurtured email database to 5,000 relevant customers with 29% open and 9.8% clickthrough rates.

• Introduced aggressive inbound pipelines that have allowed the sales team to field more calls than made.

• Produced/wrote/edited marketing videos and case studies

• Scheduled speakerships and placed targeted articles in trade publications to establish niche expertise

• Crafted award submissions that netted 34 awards in 3 years including a Best Small Agency award from AdAge

• Wrote and directed video shoots as required by client

• Maintained and updated social media, website, and web advertising

Clients include VISA, McDonald’s, NBA, Live Nation, Pandora Radio, Under Armour, Weber Shandwick, Mercedes Benz, Ogilvy, Chevron, Kaiser Permanente, BP, Progressive, and Allstate